Enter Ipotli Indian Grill. This new Indian restaurant, located in the North Star Building, recently opened with a name and logo that caught my eye.
Now does it look familiar?
Ipotli Indian Grill. Chipotle Mexican Grill. The similarity of the marks seems like a close call to me. Ipotli and Chipotle are slant rhymes, having similar audible qualities, followed by a word describing the ethnic style of food and ending with the same the word, “GRILL.” The designs are both a shade of red and include a drawing of a chili pepper that appears in the center of both marks. The letters in both marks are capitalized and the words INDIAN GRILL and MEXICAN GRILL appearing on the same visual plane with the IPOTLI or CHIPOTLE hovering above.
Not surprisingly our friends at Ipotli have not sought a trademark registration for their mark, while Chipotle Mexican Grill, Inc. owns two registrations for the above logo in connection with restaurant services and take-out restaurant services. I stopped into Ipotli earlier this week, and guess what services are being provided in connection with the mark? Restaurant services and take-out restaurant services.
Will Chipotle Mexican Grill, Inc. send Ipotli Indian Grill a cease and desist letter? Did the owners of Ipotli Indian Grill consult a trademark attorney? Only time will tell. According to Ipotli’s Facebook page, the name is based on the following, “I stands for India. POTLI – Carry-out Indian food cooked in Tandoori POT grill.” So where does the LI come from?