App trapped. Instant messages are on their way to becoming the modern-day equivalent of lipstick on a collar, at least in Italy. According to the Italian Association of Matrimonial Lawyers, nearly one-half of all divorce proceedings in Italy involve evidence found in messages sent using Facebook’s recently acquired messaging service, WhatsApp. While Italian men aren’t necessarily more likely to be unfaithful than Italian women, they are more likely to unwittingly disclose their infidelity via WhatsApp messages. That’s because men are more likely than women to save photos and messages so they can revisit them, the association’s president says. Maybe these folks should have used OneOne?

A like from Liam. The marketing team at 20^th Century Fox is using an unconventional social media platform to promote actor Liam Neeson’s new flick, Taken 3: the business-oriented networking site LinkedIn. Capitalizing on some of the more famous lines that Neeson’s Bryan Mills character spoke in the first Taken movie – “[W]hat I do have are a very particular set of skills, skills I have acquired over a very long career. Skills that make me a nightmare for people like you” – the film studio is conducting a contest. The prize: Neeson, in character as Bryan Mills, will endorse one fortunate fan’s particular set of skills as described on LinkedIn.