Study Finds When It Comes to Content Marketing, Size Matters

A marketing benchmark study by online marketer HubSpot studied results from more than 7,000 B2B and B2C businesses, analyzing the relationships between inbound marketing activities and the volume of website traffic and leads those activities generated.

Here’s a synopsis of those findings:

Companies with 51-100 pages of website content generated 48% more traffic than companies with less than 50 pages.

Companies with 101-200 pages generated 2.5 times more leads than companies with less than 50 pages.

Companies that increased their number of landing pages from 10 to 15 saw a 55% increase in leads...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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