Taking proactive and consistent steps to
build and strengthen professional relationships
is imperative to developing a solid practice.
In fact, research teaches us that in order to
even appear on prospects’ mental radar, one
must make contact with them at least 7-10
times in a calendar year. Yet when some lawyers sense they are not
yielding the results they expect, they often become frustrated and
simply give up. To that I say, stay the course.
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