Take Reasonable Efforts to Avoid Inadvertent Employee Disclosure of Trade Secrets Through Social Media Platforms

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Social media websites have become an integral part of business practice as a means of fast and inexpensive communication for businesses and individuals alike to make prospective employment contacts, build brands and expand marketing efforts. As with any new technology, social media brings with it legal pitfalls, not the least of which is the inadvertent disclosure of confidential business information and trade secrets that can occur with relative ease, speed and permanency attendant with any type of Internet use. This article discusses inadvertent employee disclosure of employer trade secret information vis a vis New Jersey’s newly enacted Uniform Trade Secret Act, N.J.S.A. 56:15-1 et seq. and offers practical suggestions for employers.

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