In This Issue:
Madrid Protocol: Is It For You? By Matthew J. Himich; Building a Foreign TM Portfolio by Matthew J. Himich; Dilution Decisions Strengthen Protection for Famous Trademarks by Hadi Al-Shathir; and Acceptable Specimens are Key to Strong Trademark Protection by Jennifer A. Visintine.
Excerpt from "Madrid Protocol: Is It For You?"
The Madrid Protocol provides a centralized system for trademark filings. To date, over 80 nations and international organizations are members of the Madrid Protocol. The U.S. has been a signatory to the Madrid Protocol for over eight years, but the potential benefits and pitfalls are still unknown to many. While a U.S.-based trademark owner may use the Madrid Protocol and enjoy a cost-effective procedure to protect its mark and streamline its filings, there may be situations where filing separate trademark applications with national trademark offices makes more sense.
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