The $100,000 Website

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$100,000 WebsiteWhat does a good website cost these days?  $100,000? It sounds ridiculous, but that is essentially what law firms all over this country are paying for a cookie-cutter, under-performing websites.

Attorney/blogger Morris Singer recently wrote an interesting article on how lawyer website providers are taking advantage of the lack of tech knowledge by most attorneys.  There is no question that lawyer ignorance when it comes to technology is costing us big time.

Recently I spoke with an attorney who had hired one of the large lawyer website providers.  This attorney is a member of a small firm of 4 attorneys.  They hired a nationally known company to build them a website and hopefully move them up in the search rankings.

The cost?  $2,200 per month!

After four years these attorneys began to become very frustrated with the service that was being provided.  I took a look at their website and found that it was a simple run-of-the-mill website that did not have an active blog.

There were a few pages with the same content that was put up four years ago when the website was created.

Over the last four years this firm has paid over $105,000 for this website!  A static website without a blog that was no where near the top of the search results.

One Hundred and Five Thousand Dollars!!!  Man.

What in the world are they paying for?  And here is the thing…these are smart guys.  They are great lawyers…but being a great lawyer takes a lot of time and effort.  So, they put their trust in a national, respected brand to create the firm’s online presence.  It turn’s out, that trust was misplaced.

What Should a Website Cost?

So what should it cost to create a strong online presence for your firm?  In his article Mr. Singer says that it should cost you no more than $635 PER YEAR to build and run a website.  Essentially he broke it down into four categories: (1) domain, (2) email, (3) hosting, and (4) website design/production.

I agree with one exception.  I believe more resources should be devoted to website design.  Mr. Singer estimates that a website will cost about $1,500 to construct.  That is true if you buy a non-custom site with few features.

However, in today’s world of smart phones and tablets it is vital that you have a mobile responsive site.  A mobile responsive site is a website that that will adjust to the size of screen that it is being viewed on.  For instance, this website you are looking at here at JDBlogger is a mobile responsive design.  Take a look at the site on your smart phone and compare that to what you see on your desk top computer.  The site will adapt to both screens and make it easy to read no matter how large or small the screen is.

Currently the majority of internet users surf the web on a mobile device.  If you want to be found it is more important than ever that your website be catered to those users.

So what does a good mobile responsive design site cost?  Probably about $4,000-$5,000.  I know that is a chunk of change.  But now more than ever you need to understand that your website is how your firm is being judged.  This is your firm real estate.  This is how the world sees you and what you do.  Without question this is an investment.

After that the domain, email, and hosting are under $20 per month.

I currently spend $0 on my website.  Nada. Zero.  As of today I am getting approximately 11,000 visitors per month.

What does $2,200 a month buy you in the form of visitors to your site?  Apparently about 1,500 (or less) visitors per month based upon what I was told by the attorneys of this Hundred Grand website!

Get a great website.  Become a blogger.  Connect and distribute with social media.  Get off the sidelines.  You are not being left behind – You have been left behind.  You need to catch up.

Stop wasting thousands of dollars each month and take control of your law firm marketing.

Topics:  Business Development, Marketing, Websites

Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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