Think Different. When it absolutely positively has to be there overnight.
Tag lines are important. A few strategically selected words that tell the world what you stand for, and your employees how to behave. Would Nike be as successful if they proclaimed "We make the best shoes!" instead of "Just Do It"?
What kind of car would BMW's designers create with a "When you need a great car" slogan, rather than "The Ultimate Driving Machine"?
Most law firm tag lines aspire to generic mediocrity. Hollow bragging without any real attempt at differentiation. "Committed to Clients." "When Results Matter." "Experience. Expertise. Excellence."
This article discusses law firm branding and strategy, including how a tag line can set the tone for a firm's marketing. It includes 20 powerful examples of tag lines that convey a wide range of strategies, industries, practice areas, styles, and other differentiators.
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