Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?

In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?

My answer below the jump.

I happened to capture this roadside signage the other day in Phoenix, Arizona, a couple of miles from another location having the older dual-brand signage shown above (Please see article below for pictures.)

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