The First Thing Law Firms Should Focus on When Creating a Website—Burkey Belser

The process of creating a website in no easy feat. There’s so much that goes into it and so many different people weighing in on what they believe the final product should look like. As Burkey Belser explains, users need to know why they came there when they arrive at a website, and that’s why the brand and message should be the first thing law firms should focus on when creating one. Burkey Belser is the President and Creative Director of Greenfield/Belser Ltd and he will be speaking as part of the Innovation in Websites session at See more +

The process of creating a website in no easy feat. There’s so much that goes into it and so many different people weighing in on what they believe the final product should look like. As Burkey Belser explains, users need to know why they came there when they arrive at a website, and that’s why the brand and message should be the first thing law firms should focus on when creating one. Burkey Belser is the President and Creative Director of Greenfield/Belser Ltd and he will be speaking as part of the Innovation in Websites session at the Legal Marketing Technology Conference October 11th in San Francisco. See less -