Corporate brand management, or what we lawyers call intellecutal property, is only worth the amount of money someone spends on copyrighting or trademarking it. Prosecution, either in civil or criminal court, for infringement on intellectual property can be costly, and business executives face quite the conundrum on how best to proceed. Is it a prudent use of capital assets to sue everyone on the Internet who potentially infringes on intellectual property? Can the "Internet Hate Machine" be more of a monster than a court of law? Litigation is always an option, but it takes an out-of-the-box thinking corporate counsel to develop a strategy that may not require a litigious course of conduct.
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