The Importance of Consistently Generating New Content for Your Law Firm’s Website

Literally hundreds of variables determine where your firm’s website will rank on a search engine directory. One of the most important of these is the existence of new content. Google, Bing, Yahoo and all the others absolutely love fresh material and reward those who consistently update and enhance their sites.

When you stop to think about it, this makes good sense. Like everyone else, the search engines need revenue to survive. They get a lot of this through advertising dollars. The greater their share of the market, the more they can charge advertisers. How do they gain market share? By providing internet users with the most relevant information possible. And what could be more relevant than content that pertains to the latest happenings – whether they are at the firm itself, in the legal community or in the world at large. Further, constant updating and enhancing of the site indicates that the firm is “alive and well.”

The importance of fresh content should be good news to law practices – particularly given the many marketing restrictions on the legal community. And it is especially good news for those firms that are, perhaps less well-heeled financially and not in a position to promote its services through more traditional means.

There are several areas to which the law practice may look to find fodder for such material:

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© A.L.T. Legal Professionals Marketing Group | Attorney Advertising

Written by:


A.L.T. Legal Professionals Marketing Group on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.