If you’re like many of your peers, you know some one who already has a profile on LinkedIn, the social networking site geared toward professionals. You may even have a LinkedIn profile, but are wondering how to use LinkedIn as a rainmaking tool.
The purpose of social professional network ing sites, such as LinkedIn, is no different than any other kind of professional network ing: It’s to build long lasting relationships.
You’re looking to identify and connect with those people whom it makes sense to build a relationship with, but who may not be within your existing circle of professional contacts. You can expand your network of contacts by pinpointing those people in your existing circle who are also in the network of someone you’d like to get to know further.
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Law Firm Marketing Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising
