The Most Famous Bottle Design, Forever?

more+
less-
more+
less-
Explore:  Coca Cola Trademarks

Coca-Cola settled on its famous contour bottle design almost 100 years ago, in 1916, after several years of trials with other far less distinctive shapes (at least under today’s standards):

Federal trademark registration data confirms the first use date to be July 8, 1916. The description of the contour bottle design mark in 1960 was: “The trademark consists of the distinctively shaped contour, or confirmation, and design of the bottle as shown”:

The silhouette or outline of the contour bottle design stands alone as a federally registered trademark even without words:

The negative image or silhouette of the contour bottle design is also federally registered as a trademark:

 

And, now the outline or partial image of the contour bottle design shape even finds itself in multiple other federally-registered formats for the Coca-Cola brand:

 

 

Do these examples make it the most famous fluid trademark that no one is talking about — when they’re talking about so-called fluid trademarks? Sorry, Google Doodles.

Will there ever be a more iconic bottle design or product container? Sorry, Pepsi, no chance.

The beauty in the design to trademark types, of course, lies in the fact that the shape can be owned as a trademark, forever . . . .

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×