The Net-Generation Entrepreneur: Finding the Crevices Where Customers Hide


[author: Gal Smolar]

We live in the Web 2.0 era, so it’s time to take our business development to the next level with Entrepreneur 2.0.

Tech startups no longer have the luxury of setting up, sprinkling in some marketing and waiting for clients to come. In the face of fierce competition entrepreneurs need to be creative. They must find their niche market, both online and offline, and make interacting with one’s brand easy by providing an array of tools: applications, mobile sites, microsites, etc. In addition, entrepreneurs need to make it easy for customers to reach them. This means creating a presence where customers are already located. Defining what "location" means is pivotal to the brand’s success.

In this new era, we are less tied to one’s physical location. The more important factor is where customers are travelling online. Do they hang out on Facebook, Twitter or another social media platform? Do they visit specific niche websites? Or, are they always on the go – do they even have a PC? Are they browsing your shop through a mobile phone or other mobile gadgets?

For entrepreneurs to survive, they have to understand the web and understand that building any new business means leveraging web services to run more efficiently and save on costs. The lines are blurred between traditional and web entrepreneurs. Building a business today looks a bit different than it used to. It’s still about “Location, Location, Location” but in today’s terms, it means “storefront, online or mobile” says Debbie Landa, CEO, Dealmaker Media.

A conference like Grow Conf 2011 (#Grow2011) provides a venue for emerging and established entrepreneurs to get a handle on the new rules. With speakers from some of the world’s leading technology companies, Google, LinkedIn to name a couple, #Grow2011 promises to pay off.

Some topics covered this year are:

· Oh Canada! Supporting Canadian Startups

· Next-Gen Entrepreneurs Know How to Reach Their Customers - Do You?

· Creating a Marketplace: Working Together to Build Community (and Customers!)

hether you attend #Grow2011 or want to speak about some of these emerging topics, get in touch with me. I’ll also be tweeting at and about #Grow2011. Join @fmc_technology on Twitter - looking forward to your comments!


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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