Retailers are under attack from a new wave of low-tech, hightech criminals. These second-generation cyber-criminals are not necessarily the genius-hacker-types popularized by Hollywood in tag lines such as “Log on. Hack in. Go anywhere. Steal everything.”1 This new generation of cyber-criminal merely combines a rudimentary knowledge of the digital data collection/ storage processes used by retailers with a basic understanding of human psychology. Nevertheless, the result of the new low-tech criminal activity is that retailers are losing millions of dollars in revenue every year, and losing hard-won brand credibility when such activity adversely affects customers.

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