By now you’ve undoubtedly heard of Twitter, and you may have even toyed around with it a little. But even for social media fans, Twitter can be a puzzle. It’s not like Facebook, where you can view a person’s detailed profile, see what they are up to, and participate in groups and fan pages. And it’s not like LinkedIn, where you can post your work experience and conduct a professional dialog.

Those who understand how to use Twitter productively will enjoy the spoils of a valuable and differentiating skill. Becoming knowledgeable in Twitter and having the ability to formulate and execute a Twitter strategy is a considerable career advantage.