In this two-part series, I’m going to share how the New Law Business Model can change your practice and your life.
Let me start with how it came to be…
The New Law Business Model was born after I went out on my own, starting my own law practice, expecting I would follow the model of so many other lawyers and create success and freedom for myself rapidly.
Very quickly though, I saw that the old model of law practice is broken. If I followed that model, I would not have anything close to what I considered to be success or freedom. I would be more trapped than ever.
When I went into practice for myself I didn’t set out to or know I would be creating a new business model for my law practice. I just wanted to have a quiet practice close to home where I could make a difference in my clients’ lives.
But I saw that that wasn’t really realistic under the old, traditional model of law practice. Even if I got “successful” under the old model, I would be stuck.
When I looked around at the most successful lawyers, they were working all hours of the day and night…
Too busy, not enjoying a real relationship with their clients while simply providing them with a false security thinking they had everything handled, when in reality, I knew they didn’t.
You see, when it came down to it, what I saw the most successful lawyers doing was selling their clients on planning that was really no more than a set of empty form documents that wouldn’t get updated over time and wouldn’t ensure their assets were owned properly and wouldn’t provide their loved ones with a true trusted advisor type relationship.
It was meaningless and I knew I had to do something different.
Looking back, I didn’t really know I was creating new model. What I did know is I had to stop learning from lawyers and start learning from other entrepreneurs in a variety of service-based practices who I could see were truly successful.
Orthodontist, Doctors, Carpet Cleaners and Auto Repair Shop Owners, even.
What I learned from these other service professionals is that they weren’t just delivering a service, they were creating an experience for their customers.
The number one thing people will pay for in the new economy is experience.
But I’ll tell you all about that, and how leveraging the power of the New Law Business Model can transform your practice, too.
If you’d like a jump-start on what the New Law Business Model is all about…