The Power of the Personal in Building and Maintaining Business Relationships

It’s been said that people do business with people they like and trust. Not with computers or apps or processes they like and trust.

People.

Technology has been a market-mover for many businesses, making companies more responsive, efficient and profitable and enabling them to better serve customers. But since technology is ubiquitous and available to all, what is the true competitive advantage in business relationships? Perhaps the answer is, people.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Robert Freedman - Partner at Tharpe & Howell, LLP | Attorney Advertising

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