The Realm of Advertising in 140 Characters or Less: How the FTC Addresses Modern Concerns over Digital Advertising

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Pryor Cashman Partner Robert deBrauwere, co-chair of the firm’s Digital Media Group, and Associate Ryan Klarberg have authored the legal update "The Realm of Advertising in 140 Characters or Less: How the FTC Addresses Modern Concerns over Digital Advertising," discussing the Federal Trade Commission’s (FTC) new report providing guidance to online advertisers and marketers, titled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.”

The FTC’s new guide is an update to the initial “Dot Com Disclosures” guide released in May, 2000. The revised guide emphasizes the importance for advertisers to make clear and conspicuous online disclosures, while simultaneously taking into account the growing means of reaching the consuming audience, ranging from pop-up to Twitter advertisements using 140 characters or less. One thing remains clear: the ultimate test is whether the information intended to be disclosed is actually conveyed to consumers.

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