The Realm of Advertising in 140 Characters or Less: How the FTC Addresses Modern Concerns over Digital Advertising


Pryor Cashman Partner Robert deBrauwere, co-chair of the firm’s Digital Media Group, and Associate Ryan Klarberg have authored the legal update "The Realm of Advertising in 140 Characters or Less: How the FTC Addresses Modern Concerns over Digital Advertising," discussing the Federal Trade Commission’s (FTC) new report providing guidance to online advertisers and marketers, titled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.”

The FTC’s new guide is an update to the initial “Dot Com Disclosures” guide released in May, 2000. The revised guide emphasizes the importance for advertisers to make clear and conspicuous online disclosures, while simultaneously taking into account the growing means of reaching the consuming audience, ranging from pop-up to Twitter advertisements using 140 characters or less. One thing remains clear: the ultimate test is whether the information intended to be disclosed is actually conveyed to consumers.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Pryor Cashman LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.