The "Situation" is Creating a Situation

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I recently blogged about Trademarks held by and registered to the Kardashians. Another popular reality show is “Jersey Shore” that follows the lives of eight twenty-something roommates initially at the Jersey Shore (hence the name of the show), but also living in Miami and Italy during seasons 2 and 4. They are known for their partying, tanning, boozing and hooking up. They have even developed their own language, including introducing the terms creeping, smooshing and guidos. In addition, the acronym “GTL” was created by Jersey Shore roommate Michael Sorriento (“The Situation”)—a shorthand symbol for his daily routine: “Gym, Tan, Laundry.” His company (with his brother) MPS Entertainment LLC obtained trademark registrations for “GTL” and “GTL finder”, and “GTL University” and likely others, as trademarks.

GTL Fuel, LLC (“GTL Fuel”) filed trademark applications for “GTL Fuel” in connection with energy drinks and plastic tubes for packaging non-alcoholic drinks in test tube containers. It has obtained a trademark registration for GTL Fuel in connection with energy drinks.

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