The Time Is Here: Protecting Your Brands against New Top-Level Domain Names

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The number of top-level domains, which are currently a handful such as .com, .net, .org, .gov, .mil, .edu, .mobi, .jobs, and .xxx will be expanded later this year to well over 1,000, such as .sport, .eco, .berlin, .web, .art, .android, .auto, .cloud, .film, .movie, .wedding, and many others. Some will be wide open, like .com, and others will be restricted to members of a particular group, company, or community.

The application process has been under way since 2012 and ICANN is still processing over 2,000 applications for new top-level domains (gTLD’s).

In the past, for certain new domains (i.e. .eu, .asia, and .xxx) there has been a sunrise period to give trademark owners the first opportunity at registering their brands before the new domain is open to the general public. Each sunrise period had its own rules, forms, and paperwork. The prospect of the cost and effort of complying with more than 1,000 different sunrise and objection processes was overwhelming, so ICANN has designated a single central database for registration of trademarks against all gTLD’s.

Please see full newsletter below for more information.

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Topics:  gTLD, ICANN, Trademark Clearinghouse, Trademarks

Published In: Communications & Media Updates, Intellectual Property Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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