Social Media “Enjoy the Buzz but Don’t Get Stung”
Great opportunity but not without risk
Not just the Wild West out there
–Federal Trade Commission rules on endorsements and testimonials
–National Labor Relations Board new guidance
Develop a policy that works for your culture
–Personal use for business purposes
–Personal use unrelated to business purposes
Your Social Media Policy
Right tone for your culture
–How much of a “personality” is allowed?
..Transparency about identity as employee or volunteer
..Disclaimer about not speaking on behalf of the organization
..Refer to your workplace guidelines or code of ethics
..If you want to seize the opportunity, offer training or a messaging center
Please see full presentation below for more information.
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