Social Media “Enjoy the Buzz but Don’t Get Stung”

Great opportunity but not without risk

Not just the Wild West out there

–Federal Trade Commission rules on endorsements and testimonials

–National Labor Relations Board new guidance

Develop a policy that works for your culture

–Business use

–Personal use for business purposes

–Personal use unrelated to business purposes

Your Social Media Policy

Right tone for your culture

–How much of a “personality” is allowed?

..Transparency about identity as employee or volunteer

..Disclaimer about not speaking on behalf of the organization

..Refer to your workplace guidelines or code of ethics

..If you want to seize the opportunity, offer training or a messaging center

Please see full presentation below for more information.