Interbrand has chosen APPLE as the Best Global Brand for 2013, surpassing Coca-Cola. Apple was number 3 last year, rising from number 8 in 2011. Interbrand Best Global Brands 2013
The opening quote from the Interbrand report:
“Every so often, a company changes our lives, not just with its products, but also with its ethos.”
“For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.”
Being number also brings serious responsibility which Apple is taking seriously. I was taken with Apple’s commitment to the environment and working conditions.
1. The number of Apple iOS devices, iPhone, iPad, and iPod touch sold to date is: 600,000,000
2. Mac Pros will be assembled in the US, having taken criticism over Foxconn worker conditions to heart.
3. Apple is still the only company in the tech industry whose entire product line exceeds US Energy Star specifications and a new solar facility—the largest privately owned solar array in the US—is now fueling its North Carolina data center.
4. The company plans to achieve 100 percent renewable energy for its data centers and facilities worldwide and already has a second solar facility scheduled to be operational by the end of the year.
Can we just give Tim Cook some appreciation? I mean Tim is not Steve Jobs, but he is Tim Cook and he’s doing an amazing job of carrying on Steve’s legacy.The Interbrand methodology
The following is taken directly from the Interbrand site:
There are several criteria for inclusion in Interbrand’s annual Best Global Brands report. The brand must be truly global and needs to have successfully transcended geographic and cultural boundaries. It must have expanded across the established economic centers of the world, and be establishing a presence in the major markets of the future. In measurable terms, this requires that:
At least 30 percent of revenues must come from outside the brand’s home region
It must have a presence in at least three major continents, as well as broad geographic coverage in emerging markets
There must be sufficient publicly available data on the brand’s financial performance
Economic profit must be expected to be positive over the longer term, delivering a return above the brand’s operating and financing costs
The brand must have a public profile and awareness above and beyond its own marketplace. Interbrand Methodology.
Congrats Apple. After having my iPhone stolen and limping along on a used Droid pending arrival of my new iPhone 5s, all I can say is . . . get me back into the ecosystem. I’ve been in iPhone withdrawal. . . . written on my I Mac.