This 'n' That


We all know that branding is about managing expectations – what a person’s expectations are for a brand experience, and whether they are met or not. Pretty simple.

When you see the name Git ‘N Split on a sign outside a gas and convenience store in Nebraska you have a pretty good idea of the experience that awaits you: Hot coffee from a Bunn machine, coolers full of refreshments, and some microwaveable sandwich offerings. Quick with no hassle.

What’s the tip-off? It’s the silly name, with the ’N and misspelled word Git. The convenience store world is filled with similar style names: Loaf ‘N Jug, Stop-n-Go, Food-N-Fuel, etc. Our teenage son finds these names hilarious. Fittingly, the source of the pathogen that turns the world into a freak-fest in the movie Zombieland came from a store named Gas N’ Gulp.

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Published In: Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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