We all know that branding is about managing expectations – what a person’s expectations are for a brand experience, and whether they are met or not. Pretty simple.

When you see the name Git ‘N Split on a sign outside a gas and convenience store in Nebraska you have a pretty good idea of the experience that awaits you: Hot coffee from a Bunn machine, coolers full of refreshments, and some microwaveable sandwich offerings. Quick with no hassle.

What’s the tip-off? It’s the silly name, with the ’N and misspelled word Git. The convenience store world is filled with similar style names: Loaf ‘N Jug, Stop-n-Go, Food-N-Fuel, etc. Our teenage son finds these names hilarious. Fittingly, the source of the pathogen that turns the world into a freak-fest in the movie Zombieland came from a store named Gas N’ Gulp.

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