The concept is simple enough. “If I’m going to use this technology tool, then it better have an impact on the bottom line of my business.” In our interview at the Legal Marketing Technology Conference West, David Keller of Keller Business Development Advisory Group explains that marketers must speak lawyers’ language if they are going to convince them to try new tools they will help them grow their business.
Published In: Law Firm Marketing Updates, Law Practice Products & Services Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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