A law firm’s brand is gauged on a single scale—it isn’t only some level of “good” or “bad.” Certain parts of a firm’s identity may play well in one industry and not so well in others. As Acritas VP Elizabeth Duffy explains in our interview at the Legal Marketing Technology Conference West, law firm’s must know exactly where they stand and how to effectively communicate with their target audience in order to imporve their brand.
Published In: Law Firm Marketing Updates, Law Practice Products & Services Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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