Top Ten Trademark Tips for Every Business by Jenna Rader

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Whether your business is a “mom and pop” operation or a Fortune 500 company, it owns valuable trademarks. In fact, your company’s trademarks could be some of its most valuable assets. The “COCA-COLA®” trademark has been valued in excess of $70 billion. Even a service mark stemming from a business at a single location can transform into a very valuable asset. Who hasn’t heard of “BELLAGIO®” in Vegas? Your trademarks are important assets. Here are ten trademark tips to help you make and keep them valuable.

Article authored by McAfee & Taft attorney: Jenna Rader.

Please see full tip sheet for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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