Top Tip to Attract New Clients

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I am frequently asked for my top tip on attracting new clients. Put simply:

You want to increase the number of “weak ties” who influence your target market and know what you can do to help those potential clients.

Do you know what “weak ties” are? You can read the science behind it here: The Strength of Weak Ties. My simple definition is:

Contacts that are not in your inner circle of family and friends.

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