Given the potential value of trade-marks in almost every business and the costs of building brand awareness in the marketplace, the selection of an enforceable trade-mark is crucial. Clients ought to consider the matters set out below before investing time and money in potential marks for their businesses.

1. Definition of Trade-Mark -

‘Trade-mark’ is the legal term for a brand name. A trade-mark is almost anything that is used to identify a product or service and to distinguish it from the products or services of others; it can be a word or words, an Internet domain name, a shape, a logo, a slogan or ‘tag-line’, a colour applied to a product, a representation of a label, a series of musical notes, or a combination of any of these.

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