In This Presentation:

- Trademarks:

• What is a trademark?

• How do you protect a trademark?

• How do you avoid infringing trademarks of others?

- Copyrights:

• What is a copyright?

• How do you protect a copyright?

• How do you avoid infringing copyrights of others?

- Licensing:

• Licensing refers to a grant of rights from an owner of the right, to allow others to use the right for a period of time.

• Trademarks and copyrights can each be licensed.

• Licenses are typically subject to state law (no general federal licensing laws).

• Licensed rights can be those created under federal law (trademark, copyright, patent).

• Patent licensing will not be covered in this presentation.