Trademark Licensing: What You Need to Know

Trademark licensing is the practice by which a trademark owner permits a third party to use its trademark. In this video, Monica Riva Talley, a director at the intellectual property law firm Sterne, Kessler, Goldstein & Fox P.L.L.C., explains how trademark licensing can grow the market value of your brands and generate additional revenue. She addresses the common pitfalls of licensing agreements and provides recommendations for a successful trademark licensing campaign.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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