Trademark Licensing: What You Need to Know

Trademark licensing is the practice by which a trademark owner permits a third party to use its trademark. In this video, Monica Riva Talley, a director at the intellectual property law firm Sterne, Kessler, Goldstein & Fox P.L.L.C., explains how trademark licensing can grow the market value of your brands and generate additional revenue. She addresses the common pitfalls of licensing agreements and provides recommendations for a successful trademark licensing campaign.

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