It’s a New Day, Relatively Speaking

As a law firm leader, you have read over and over about the value of educating your associates in business development skills to help them develop their own clients quicker, mitigate their overhead and become more valuable to the firm’s bottom line. And, it is no secret that there is a significant gap between associates’ law school education of all things theory-based and engaging in professional training on how to step-by-step develop a book of business and be profitable in a private practice.

In this tough competitive environment, however, how often does your management team seriously consider concrete ways to educate your associates on how to win new clients in the most productive ways possible?