The growth of the Hispanic population in the United States and the increase in wealth of Hispanics has led increased interest by financial institutions in reaching potential Hispanic customers. Major financial institutions have begun to develop marketing strategies focused on the culture of origin of potential customers, and language is a vital component of these strategies. This article addresses the benefits of providing consumer credit disclosures in the Spanish language and highlights the bilingual "Mortgage Loan Origination Agreement" developed by the National Association of Mortgage Brokers. The loan origination form, in English and Spanish, is attached to the article as an appendix, in clip-out format. This article first appeared in "Mortgage Originator" magazine in December 2004.
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