TryMe? Trademark or Informational Matter?

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I'd venture to say that virtually every product sitting on a store shelf is crying out "try me" -- some more colorfully than others, some more subtly than others, some more creatively than others, some more persuasively than others. However, most don't just come out and say the words.

Assuming that to be the case, is it right that only one sauce brand can actually come out and say it?

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