Tune Up Sign 10: Excessive Sponsorships


You receive frequent requests for sponsorships or advertising opportunities which are primarily granted based upon who has requested the sponsorship (attorney or client).

What does this indicate?
If true, this indicates a firm which has not defined the types of advertising and sponsorship opportunities which are consistent with its growth objectives. It also indicates that the firm does not have a formal process for assessing the sponsorship or advertising opportunity and, as a result, relies primarily on the advice of its attorneys, clients and community leaders to guide its decision process, none of whom typically have the firm’s best interests foremost in mind.
It’s important for a firm to have a sponsorship and community outreach plan in place. A well-defined plan can assist you in determining which events and activities are consistent with firm objectives, reach the proper audiences and integrate well into other firm initiatives.

As always, if I can help you fix the ‘kinks’ in your business development, give Eric a call at 502-693-4731. You’ll find that I am an eager resource and that it costs nothing to talk.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Group Dewey Consulting | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »


Group Dewey Consulting, LLC provides growth consulting and training services to law firms, practice... View Profile »

Follow Group Dewey Consulting:

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.