Tune Up Sign 4: Random Acts of Marketing

more+
less-
more+
less-

You can characterize the client development efforts of your non-rainmaker partners as ‘random acts of lunch, travel and chicken dinners’.

What does this indicate?
If true, this indicates an underdeveloped understanding in the firm as to which activities are the most productive initiatives in which the firm should participate. It may also indicate a lack of focus or decision making accountability, compensation systems which reward business development activity more so than results, or a lack of business development training.

Optimizing business development in law firms begins with ensuring the activities undertaken make sense, are fully optimized to ensure their effectiveness and likely to produce results. Activities as basic as attending conferences, public speaking and sponsorships, among others, all have strategies which can improve their effectiveness. Basic instruction in how to maximize these activities can pay off handsomely down the road.

This is the fourth in a ten part series explaining signs that indicate that your firm or personal marketing program could use a tune up.

Tomorrow: What does 'kissing up, kicking down' indicate?

As always, if I can help you fix the ‘knocks’ in your business development, give Eric a call at 502-693-4731. You’ll find that I am an eager resource and that it costs nothing to talk.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Group Dewey Consulting | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

CONNECT

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×
×