Taped to my computer monitor, I have a set of photobooth photos from last years LMA New England conference, which include the conference theme: “What’s Your WOW Factor?” As much as I enjoy seeing the photos of my friends and I from the conference, the theme itself is a constant reminder to be asking myself that question as I undertake my daily tasks – “What’s my WOW Factor today?”

In today’s post, I want to look at two steps that law firms should be taking right now in their content marketing (as part of a series of posts), thanks to this piece from the Content Marketing Institute by Joe Pulizzi. These steps, and the ones that follow, have me thinking about that very idea – what’s our “wow” factor when it comes to content marketing – because in the end, that’s what it’s really all about. The thing that makes our audiences sit up and take notice of what we’re putting out for their consumption.

Pulizzi sets up his post by saying that these action steps are reminders to keep us on track in our content marketing – and I love that idea. We can easily get bogged down in the day to day nitty gritty that we lose sight of the forest for the trees. So action steps such as these are a way to pause, take stock, and ensure that what we’re doing with our content is effective and valuable, so that we’re getting the most for our efforts. And in a time and in an industry where we don’t want to waste any efforts, that’s essential.

Read more: http://www.zenlegalnetworking.com/2016/06/two-steps-to-bring-back-the-wow-factor-to-your-content/