Tyson Snow of Social Media, Esq. on How He Measures Success As a Legal Blogger

Salt Lake City lawyer Tyson Snow, Founder of Social Media, Esq., isn’t like most legal bloggers. When measure success, he doesn’t start with straight traffic or leads or cold calls from clients. Because he started by blogging about something he was interested in, and enjoyed writing on, he focuses first on simply providing value to readers. He wants to see his content shared and readers genuinely enjoying it. In his interview with LXBN TV following the ‘Social Media for Lawyers’ panel at Avvocating 2012, he explains why he has this See more +

Salt Lake City lawyer Tyson Snow, Founder of Social Media, Esq., isn’t like most legal bloggers. When measure success, he doesn’t start with straight traffic or leads or cold calls from clients. Because he started by blogging about something he was interested in, and enjoyed writing on, he focuses first on simply providing value to readers. He wants to see his content shared and readers genuinely enjoying it. In his interview with LXBN TV following the ‘Social Media for Lawyers’ panel at Avvocating 2012, he explains why he has this approach and what other social media outlets he enjoys. See less -