The COVID-19 crisis has led to increased scrutiny of pricing decisions by competition and consumer protection authorities around the world. Already, we have seen a rise in state, federal, and international enforcement efforts in response to rapidly increasing complaints of price gouging activity related to products that are in high demand or designated as essential by statute or executive action as a result of the crisis. In light of this, companies should be aware of several aspects of price gouging laws and recent enforcement activity.
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