In a June 30 decision, the U.S. Supreme Court held that an otherwise generic term, when combined with the generic top-level domain “.com,” qualifies for trademark registration if consumers perceive the combination to identify a particular source for services.
As background, a “generic” term is used to indicate a general class of goods (e.g., “smartphone” or “bed”) or services (e.g., “accounting” or “advertising”). Generic terms generally cannot qualify as trademarks under the rationale that no single party should be given exclusive rights to a term that generally identifies a class of goods or services.
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