The Committees of Advertising Practice (CAP), the body that writes and maintain the UK Advertising Codes, has instigated a review of the the latest evidence underpinning the gambling advertising rules to ensure that consumers continue to be properly protected.
For information, we have previously published a briefing on the advertising codes and how they apply to the gambling industry.
The review comes less than a year after CAP updated the rules to allow individuals under the age of 25 to be depicted in marketing communications if they are the subject of a bet being offered provided that the depiction shows the individual in the context of the bet being offered and not in a manner that promotes gambling.
The review comes less than 4 months after CAP published guidance to the industry.
You can review the terms of reference for the upcoming review here.