UK: Committees of Advertising Practice launch review of gambling advertising


The Committees of Advertising Practice (CAP), the body that writes and maintain the UK Advertising Codes, has instigated a review of the the latest evidence underpinning the gambling advertising rules to ensure that consumers continue to be properly protected.

For information, we have previously published a briefing on the advertising codes and how they apply to the gambling industry.

The review comes less than a year after CAP updated the rules to allow individuals under the age of 25 to be depicted in marketing communications if they are the subject of a bet being offered provided that the depiction shows the individual in the context of the bet being offered and not in a manner that promotes gambling.

The review comes less than 4 months after CAP published guidance to the industry.

You can review the terms of reference for the upcoming review here.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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