Understanding Trade Dress

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Businesses work hard to develop the visual appearance of their products so that the product is easily recognizable and associated with the good will of the product and company. Visual appearance, like written words or recipes, is an important part of a company’s intellectual property. The appearance of a product, building or anything else associated with the business is known as its trade dress. This brief article helps explain this legal concept in a concise manner. . .

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Frank Natoli, Natoli-Lapin, LLC | Attorney Advertising

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