It is rare when issues involving legal marketing make the print or web pages of major metropolitan newspapers. But that is exactly the situation yesterday in regard to coverage of one law firm’s attempt to obtain additional 9-11 lawsuits via advertising that some are suggesting is, at the very least, in poor taste. The question s raised are two-fold: “When does an ad that is in poor taste cross over to actually being unethical?” and “How can personal injury law firms distinguish themselves from competitors without resorting to questionable tactics?”
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