In a recent decision, ICANN, the Internet Corporation for Assigned Names and Numbers, approved the use of .xxx internet domain exclusively for the online adult entertainment industry. The move presents a time-sensitive issue for business and trademark owners across all industries. Despite that the decision helps internet users distinguish the adult industry domain from other domains such as .com, .org, and .net, it may create an opportunity for any third party to register almost any domain name.

Business and trademark owners can take steps to protect their companies and brands from being registered to an .xxx domain. Failure to do so would put companies at risk of association with the online adult entertainment industry.

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