Using Paid Search to Drive Traffic to Your Legal Marketing Website

Prospects for your services will use certain words to search for what they want. Knowing what those words are – and using them throughout your site in content as well as in paid search campaigns and social media marketing -- is the key to driving targeted traffic to your site.

Pay Per Click (PPC) marketing is probably the most important development in advertising in the past decade. Never before has it been possible to spend so little to have new, precisely targeted clients coming to your website within minutes. . .

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