Using Patent Analytics to Improve Merger and Acquisition (M&A) Decisions: Cox Enterprises' $300 Million Purchase of Start-up Company Adify

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This article discusses how patent landscaping analytics can improve the quality of investment decisions by providing insights into how significant competition will be in the future. For example, patent analytics accurately predicted that Google and Yahoo intended to enter the area of vertical advertising networks. This article posits that Cox Enterprises might not have spent $300 Million on the start-up company Adify if they had possessed this information prior during the deal due diligence.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Jackie Hutter, IP Strategist, The Hutter Group LLC: IP Business Strategy | Attorney Advertising

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