Using Patent Analytics to Improve Merger and Acquisition (M&A) Decisions: Cox Enterprises' $300 Million Purchase of Start-up Company Adify


This article discusses how patent landscaping analytics can improve the quality of investment decisions by providing insights into how significant competition will be in the future. For example, patent analytics accurately predicted that Google and Yahoo intended to enter the area of vertical advertising networks. This article posits that Cox Enterprises might not have spent $300 Million on the start-up company Adify if they had possessed this information prior during the deal due diligence.

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