Does My Video Game Violate Consumers’ Privacy Rights?

The California Consumer Privacy Act (CCPA) is the first broad-based state statute aimed at enhancing personal privacy rights for consumers. Following the example set by the European Union’s General Data Protection Regulation (GDPR), the CCPA expands the rights of California residents to know about the collection, sale and sharing of their personal data, and enables them to object to the retention or sale of such data. Although the CCPA was enacted on June 28, 2018, it only took effect on January 1, 2020, and enforcement by the state’s attorney general began on July 1, 2020. Although the statute applies only to California residents, the law is not limited to California companies; rather, any company that does business in California may fall under its scope. Accordingly, companies that may be impacted by the CCPA — which includes many companies in the video game industry — are well advised to understand the requirements of the CCPA and evaluate their internal procedures to ensure compliance....