We have been following the truncation trend to single-letter branding symbols for some time now.
Visa appears to be heading in this direction with the relatively new V logo.
Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of a mobile app, but it also appears now that "Visa will no longer support the Visa Mobile Application as of September 23, 2011."
Please see full article below for more information.
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