Visa Branding: A Combined Alpha & Brand Verbing Alert

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We have been following the truncation trend to single-letter branding symbols for some time now.

Visa appears to be heading in this direction with the relatively new V logo.

Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of a mobile app, but it also appears now that "Visa will no longer support the Visa Mobile Application as of September 23, 2011."

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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