Visual marketing is gaining steam with the success of Instagram

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Visual social marketing is creating buzz due to the rapid growth of companies like Pinterest and Instagram. Instagram is unique in that it is both a photo sharing application and a social network. People who take pictures with Instagram can share them across the app’s native network as well as other social networks like Facebook, Tumblr and Twitter.

Instagram is young, even by web standards, especially considering the amount of attention and traffic it currently receives. The company celebrated its second birthday this month, after having been purchased by Facebook for approximately $1 billion in April. According to comScore’s Mobile Metrix 2.0, Instagram edged out Twitter in mobile traffic in September. Over 5 million pictures are uploaded daily.

Attorneys can take advantage of visual marketing and visually oriented social networks. Everyone – including attorneys – can tell a story through pictures. And that is how you should think about visual marketing: it is a story. The pictures you take and share via Instagram are not just individual images, they are part of an overall narrative you are telling about your firm. Pictures have an added advantage of attracting more likes and engagement than textual posts among users of social media. It is time to get snapping... CONTINUE READING

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