Visual marketing is gaining steam with the success of Instagram


Visual social marketing is creating buzz due to the rapid growth of companies like Pinterest and Instagram. Instagram is unique in that it is both a photo sharing application and a social network. People who take pictures with Instagram can share them across the app’s native network as well as other social networks like Facebook, Tumblr and Twitter.

Instagram is young, even by web standards, especially considering the amount of attention and traffic it currently receives. The company celebrated its second birthday this month, after having been purchased by Facebook for approximately $1 billion in April. According to comScore’s Mobile Metrix 2.0, Instagram edged out Twitter in mobile traffic in September. Over 5 million pictures are uploaded daily.

Attorneys can take advantage of visual marketing and visually oriented social networks. Everyone – including attorneys – can tell a story through pictures. And that is how you should think about visual marketing: it is a story. The pictures you take and share via Instagram are not just individual images, they are part of an overall narrative you are telling about your firm. Pictures have an added advantage of attracting more likes and engagement than textual posts among users of social media. It is time to get snapping... CONTINUE READING

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Custom Legal Marketing | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.